For more than 15 years, Grupo Medios has produced some of the most successful consumer magazines and corporate publications. But their corporate brand did not stand to such history of accomplishments and business commitments. Eduardo Danilo and his brand design team were invited to audit Grupo Medios’ corporate identity and design a project to reformulate their brand architecture.
An All-media Brand
After months of consultation, design and creative work, the project resulted in a modern, forward-looking signature that translates well into every aspect of the Grupo Medios’ business offerings.
Deliverables included a corporate identity system, collateral design and a digital brandbook, including guidelines and tools for brand management.
- Brand Assessment
- Competitive Benchmark
- Brand Design
- Branded Applications Design
- Brandbook Production