Mas Por Mas
The editorial industry continues to evolve as it forces media outlets to stay competitive. Readers, on the other hand, favor brands with the best, coolest innovation. Prompted to respond to such market drift, publications must implement strategic improvements that keep and attract more readers and advertisers.
Mas Por Mas, the accomplished Mexico City free daily, approached the challenge by rebooting its digital brand to extend its fast-glance, fast-pace reading experience from print.
Broad Strategy, Adaptive Design
Danilo Black’s strategy for Mas Por Mas was to extend the print brand into a new, news-rich, responsive website. Our design and development project included careful planning on how navigation, content and images would adapt to different platform dimensions while maintaining the experience consistent.
The result is a fluid, bright and energetic design that translates well between desktop, mobile and tablet platforms. Content, grids and typographic architectures are at the core of the new design.
Applied Capabilities
- UX Design
- Information Architecture
- Platform Architecture Design
- Cross-Platform Dev Solutions
- Interface Design
- Drupal Development
- HTML5 Coding
