Today Singapore
Having become the second most important newspaper in Singapore in less than 10 years, Today is the leading free daily. But leadership for a daily means it must stay competitive in a market where readers consume more content than ever. The challenge for the Today is to stay relevant in all platforms, every day of the week, 24 hours a day.
Globally Focused
The initiative consisted of the redesign of Today’s print editions, the redesign of its website, and the launch of a new iPad, iPhone, and Android app. In May 2012 Danilo Black implemented the new redesign for print, introducing high-end typography and navigation to match Today’s top-level, news analysis journalism. The redesign also introduce a template-driven design process.
Today’s new website and mobile apps will follow the print redesign, extending the new brand experience from print into all digital platforms.
Applied Capabilities
- Editorial Design
- Type Design
- Content Strategy
- Brand Design
- Web Strategy
- UX Design
- Information Architecture
- Platform Architecture Design
- Interface Design
- Drupal Development
- HTML5 Coding
- iOS Development
- Web Type
